The Background.
Generational Characteristics and the Streaming Service Business Model
What's a Zillennial?
Zillennials are the generational threshold sandwiched between Gen Z and Milennials. They're born between the years 1993-1998, and have a hard time feeling like they fit into either generation.
Millennial Characteristics
Millennials are considered the "Digital Pioneers," having grown up with the early years of the internet and pieces of technology such as MP3 players and home computers. They're a social generation who coined the term "FOMO" (fear of missing out), and enjoy shared experiences with others, both in person and online.
Gen Z Characteristics
Gen Zers are considered the "Digital Natives," as they are the first generation to be born into modern technology. They have seamlessly integrated cell phones, computers and social media into their everyday lives, and consistently multitask across these platforms. Gen Z is also the most diverse of all generations, which leads them to be the most self-expressive, and vocal. They are accepting of various backgrounds, and won't stay silent when conflict arises.
Streaming Service Business Models
As streaming entertainment continues to grow, brands will have to find solutions to survive the streaming wars. This includes acquiring IP for major franchises, and merging together such as with WarnerMedia and Discovery. The movie theater experience is also changing, as home entertainment becomes a cheaper and effortless option, movie theaters will need to hone in on the social aspect and luxurious elements of modern movie theaters.